There’s an old story that I love about two shoe salesmen that are sent to Africa by the company they work for to review the potential growth opportunities in this new land. Upon returning, one of them has sour news. “No one has any shoes,” he despondently reports. The other salesman, however, has a different viewpoint and exclaims “Great news! No one is wearing any shoes!”

With a return of -4.9%, the month of January was the ninth lowest on record for the S&P 500, dating back to 1926. So far in February, the index has retracted by another -4.5% as of this writing. The perspective that we have during times like these can have an impact on how we feel about our money and possibly even how we invest. The urge to do something to take advantage of volatility or to try and avoid more potential loss isn’t just limited to the average investor.  There are also many advisors that attempt to weave and dodge during times like these. > SEE MORE

Posted by:

Pete Dixon, CFP®

Partner and Advisor